become the voice the insurance industry trusts
Thought leadership content for insurance leaders — from rising managers to C-suite executives.
You have the insights. You don't have the time to share them. Let’s fix that.
how visible are you today?
You know insurance. You have unique perspectives on where it's heading, what's working, what's broken. People respect your opinions in meetings and at conferences.
But when it comes to sharing that expertise publicly? Your LinkedIn profile hasn’t been updated in months. You’re stuck watching others build trust with their audiences while your insights stay locked in your head.
You know thought leadership matters. Marketing has probably told you how important it’s become for executives to be visible, for rising leaders to build a reputation beyond their company.
But where to start and where to find the time? How not to sound like everyone else whose outsourcing their opinions to the same AI algorithms?
Sound familiar?
You know you should be more visible on Linked-In, but who has 5 hours a week to write posts?
You have strong opinions but struggle to condense them into short-form content
You've seen others attract opportunities, talent and recognition through their online presence
You worry about saying the wrong thing publicly in a regulated industry
You've tried AI tools but the output sounds generic and misses your voice
Whether you're building your reputation or leveraging it, I can help
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for rising leaders
Managers, Directors, and emerging VPs building visibility for career advancement
You're ready to be known beyond your company. You want to attract your next opportunity, get invited to speak at industry events and be recognized as a future leader. But you're not sure how to put your views out there consistently, in a way that counts.
I help you:
• Find your unique voice and perspective
• Build visibility that opens doors
• Position yourself as a rising star worth watching
• Get noticed by senior leadership and recruiters
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for senior executives
VPs and C-Suite leaders who need presence to match their position
You've earned your seat at the table. But your online presence doesn't reflect your expertise or influence. Meanwhile, competitors are building audiences, attracting top talent and getting invited to industry stages.
I help you:
• Build visibility that matches your position
• Attract top talent through your personal brand
• Position for board seats and partnership opportunities
• Become the trusted voice journalists call for industry commentary
CHOOSE THE LEVEL THAT FITS YOUR GOALS
emerging voice
Best for: Rising Leaders building their professional presence
✓ LinkedIn profile optimization
✓ 8 LinkedIn posts per month
✓ 30-minute monthly voice capture call
✓ 3 content pillars developed
✓ Monthly performance snapshot
✓ Email support
Industry authority
Best for: Rising Leaders & Senior Executives seeking consistent visibility
✓ 12 LinkedIn posts per month
✓ 45-minute monthly strategy call
✓ 5 content pillars with quarterly refresh
✓ Comment strategy prompts
✓ Monthly analytics report with recommendations
✓ Priority email support
executive presence
Best for: Senior Executives & C-Suite requiring comprehensive thought leadership
✓ 16 LinkedIn posts per month
✓ Bi-monthly strategy calls
✓ 1 long-form article per month
✓ Speaking opportunity support
✓ Media quote preparation
✓ Crisis/sensitive topic review
✓ Alignment with marketing/comms/legal
✓ Quarterly executive brand audit
“people don’t trust brands anymore. they trust the people behind them.”
— Gloria Cilliers, Founder: Proud North Communications
Why Me?
I already speak your language.
Most content strategists would need months to understand your industry. I've spent over a decade in Canadian P&C insurance — as a journalist, editor, marketing & communications professional and thought leadership content writer. I've interviewed hundreds of insurance leaders, covered industry conventions, and handled executive communications for insurance execs. When I’m not busy helping insurance clients tell their stories or helping insurance leaders find their voice, I’m writing about industry trends in Canada’s premier insurance trade media.
A FEW REASONS TO WORK WITH ME:
✓ 24+ years professional writing and content strategy experience
✓ Award-winning journalist and thought leadership writer, 10 years in P&C insurance
✓ Former Editor-in-Chief, Canadian Insurance Top Broker & Corporate Risk magazines
✓ Executive communications experience with major P&C insurers
✓ Master's Degree in Communications
✓ Relationships with Canadian insurance publications
READY TO BECOME A THOUGHT LEADER?
Send me an email to hello@proudnorth.ca and I’ll reach out shortly to book a free 30-minute discovery call. We'll discuss your goals and I'll share some initial ideas for your thought leadership — whether you hire me or not.