Thought leadership
& CONTENT WRITING
for P&C Insurance
Helping insurance leaders and businesses build trust and drive growth in the AI-search era
WHAt do you need?
For insurance brands and leaders who want to become trusted industry voices. Get content that earns trust, visibility, citability, engagement and new opportunities.
For insurance industry blogs, newsletters, trade media/show articles, reports and marketing content. Get authentic, on brand and expertly written content both humans and AI search engines trust.
For businesses and leaders who don’t want to disappear in AI search and become trusted industry voices. Get customer-first, AI Search and SEO-driven content and communications strategies, including strategic executive communications advisory.
Why proud north?
In an industry built on trust, your words matter. to humans and ai.
Whether it’s credible thought leadership that positions you as a voice worth following, or compelling content that cuts through AI-sameness, Proud North exists to help insurance leaders and businesses build trust, visibility, citability and engagement in the AI search era.
Proud North was founded by Gloria Cilliers, award-winning journalist, industry writer, communications specialist and thought leadership partner to insurance brands and leaders across Canada.
With 24+ years in professional writing and over a decade in Canadian P&C insurance media, Gloria founded Proud North to help insurance brands tell their stories with authenticity and help insurance leaders become trusted industry voices.
Services
Citable CONTENT
Blogs & Articles
Newsletters, E-books, Reports
Trade Media/Show Contributions
Social Media Content
Marketing Content
Thought leadership
Strategic Linked-In Thought Leadership
Subject Matter Expert Reports, Whitepapers
Voice & Leadership Narrative Development
High Stakes Content Development
Speech Writing & Speaking Engagement Support
Strategy & Comms
Communications Strategy
Content Strategy & Calendars
Executive Visibility & Communications Strategy
Change Management Communications
Press Releases, Thought Leader Advertorials
AI Search, SEO content strategy
let’s work together
Send me an email and I’ll get back to your shortly.
I can’t wait to hear from you!