Thought leadership
& CONTENT WRITING
for P&C Insurance
Helping insurance leaders and businesses build trust and drive growth.
WHAt do you need?
For insurance leaders who want to become trusted industry voices - I develop thought leadership content that earns trust, keeps you visible and attracts new opportunities.
For insurance industry blogs, newsletters, trade media/show articles and marketing content - if it needs to be researched, fact-checked, on brand and well-written, I handle it.
For businesses who know great content starts with a great plan - I create customer-first, SEO-driven content plans and communications, including meaningful Change Management.
Why proud north?
In an industry built on trust, your words matter.
Whether it’s thought leadership that positions you as a voice worth following, or compelling content that cuts through AI-slop, Proud North exists to help insurance leaders and businesses build trust.
Proud North was founded by Gloria Cilliers - award-winning journalist, insurance industry writer and thought leadership partner to insurance leaders across Canada.
With 24+ years in professional writing and over a decade in Canadian P&C insurance media, Proud North was created to help insurance leaders find their voices and businesses tell their stories.
Services
WRITING
Blogs & Articles
Newsletters, E-books, Reports/Whitepapers
Trade Media/Show Contributions
Social Media Content
Marketing Content
Thought leadership
Linked-In Thought Leadership
Executive Visibility Strategy
Voice Capture & Content Creating
Long Form Thought Leadership content
Speech Writing & Speaking/Media Support
Strategy & Comms
Communications Strategy
Content Strategy & Calendars
Change Management Communications
Press Releases, Advertorials
SEO, Analytics
Interested in working together?
Send me an email and I’ll get back to your shortly.
I can’t wait to hear from you!